
Why We Started
The Way began with a simple idea—and a lot of faith.
I’m Amber—a nurse, a mom of four, and someone who never imagined I’d be starting a clothing brand. But when my son Carter and I started dreaming about what it could look like to create something meaningful together, God kept nudging us to move forward.
This brand was inspired by my kiddos Boppa—their grandpa.—who had a way of loving people that left a mark on everyone he met. He showed us that faith isn’t just something you talk about. It’s something you live out loud, every day, in the way you treat people and the way you show up for them.
We wanted to carry that legacy forward. To create pieces that start conversations about Jesus, encourage bold faith, and remind people of who they are and whose they are.
Launching The Way has been a big leap of faith for us. Between nursing shifts, school drop-offs, and all the beautiful chaos that comes with raising four kids, we’ve poured our hearts into every design, every package, and every prayer over this business.
Our hope is that when you wear our pieces, you feel a little braver about living out your faith—and a little closer to the One who called you.
Thanks for being here. It means more to us than you know.
—Amber & Carter